Many Free Android Apps Are Starting To Look A Lot Like Malware
The money-go-round between app developers and ad networks is starting to blur the line between many free Android apps and malware. While these legitimate apps aren't stealing passwords, they're still...
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Would You Talk To An Ad On Your Smartphone?
Just looking at ads is bad enough, so who would want to talk to them? While many people would likely answer "no one," voice-recognition software maker Nuance says the opposite is true. What Is A Voice...
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Planned Facebook Ads Go Big But Less Social — And Users Will Hate Them
Facebook is reportedly working on full-screen autoplay video ads it will supposedly roll out no later than this summer. Facebook is expected to charge nearly $1 million for these new ads, which are...
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Let's Talk About Why Yahoo Really Bought Tumblr: Native Advertising
If we needed an event to wake people up to the power of native advertising, it's surely Yahoo's $1.1-billion purchase of Tumblr. We'll be talking about this a lot at AdNatively, a one-day conference...
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The New Mad Men Of Advertising Are... Everywhere
Crowdsourced advertising platforms - some with Silicon Valley backing - are sprouting up to liberate untapped talent from around the world and remake television (and video) advertising. Companies such...
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Instagram Videos Could Spell A Billion Dollars Worth Of Magic For Facebook
Facebook is widely expected to announce Thursday a video feature for Instagram, the photo-sharing service it bought for $1 billion last year. Some are speculating that this is a competitive response to...
View ArticleMobile Ad Weakness Deflates Google Shares
Microsoft isn't the only one getting smacked around by Wall Street today—Google is getting the stink eye too after reporting their 2Q earnings and missing analysts' marks, despite a 19% rise in revenue...
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Twitter Users Get Hacked—By Twitter!
Twitter wanted everyone to know about wider availability of a new feature called TV ad targeting, which lets advertisers synchronize promoted-tweet campaigns with their TV spots. So it published a...
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Facebook Dispels Any Remaining Confusion: You Are Its Product
In a proposed update to its data use policy, Facebook outlined new features that it says will make sharing information easier, but which also clear up any misconceptions you might have had about what...
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Pinterest Is Testing A New Look That Highlights Big Brands
With its visual emphasis and ease of sharing, Pinterest has been a favorite of big brands since its beginning. Now, Pinterest is returning the love. Some pins that originate from brand accounts are...
View ArticlePinterest Rolls Out 'Promoted Pins' Ads—But No Advertisers
Nearly a month after Pinterest announced it would begin rolling out “tasteful” promoted pins, the feature is finally visible to users starting Wednesday. As promised, the new pins are subtle enough to...
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Google Is Going To Start Using Your Image To Advertise Products
Susan Wojcicki, senior vice president of Ads and Commerce for Google. Facebook isn't the only company that's tweaking its privacy policies this week. Google has just announced new Terms of Service...
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Google May Have Learned A Lesson From One Of Facebook's Biggest Blunders
Today Google announced Shared Endorsements, a feature that will display your name and image next to advertisements. It's an ad play that sounds suspiciously like Facebook's Sponsored Stories, which...
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Now You Can Get Twitter Direct Messages From Any Follower—If You Dare
Twitter appears to be making the DM, or direct message, a little less exclusive, a bit easier to use—and a potential avenue for advertising spam. A new option on the Twitter settings page lets some...
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Google Will Now Sell ... Facebook Ads
Google is about to start selling ads on Facebook. More to the point, its ad clients will be soon able to buy ads on Facebook. Google's ad buying software, DoubleClick Bid Manager, announced a...
View ArticleGmail To Marketers: Drop Dead
Google's latest Gmail tweak makes viewing photos in Gmail easier for you—and the process of tracking you via emailed images much more difficult for marketers and advertisers. Google on Thursday updated...
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Digital Ads: How Facebook, Google, And Twitter Target Us
Guest author Kelly Cooper currently serves as marketing manager at ShopIgniter. The promise of digital media in online advertising is the ability to reach the right people with the right message at the...
View ArticleYahoo Is Testing Ads Which Sell You On Apps
Yahoo has a strategy for making money on smartphones: The company is reportedly rolling out ads which prompt users to download other apps across its mobile properties. Mobile app-install ads are an...
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A Glut Of Facebook Updates Results In Fewer People Seeing Posts From Pages
Fewer people are seeing Facebook posts from brands, businesses and celebrities, the social network has acknowledged. Facebook has long used a set of computerized rules—referred to in shorthand as an...
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With Gnip, Twitter Is Ready To Sell Your Tweets
Gnip was once a neutral provider of social data, but now that neutrality is gone, and it's in the hands of Twitter. Twitter on Tuesday announced the acquisition of social data analytics startup Gnip,...
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