Facebook Class-Action Suit is Just a Speed Bump
Facebook is negotiating a settlement to a class-action lawsuit filed by members who objected to the social network using their likenesses to pitch products in ads called sponsored stories. Given the...
View ArticleThree Ways Advertisers Can Avoid Click Fraud
Earlier this week, we reported on a study that found nearly one in five clicks on mobile advertisements were fraudulent. These clicks represent a tremendous waste of ad spending. So we asked experts...
View ArticleHow Advertisers Can Avoid Paying For Accidental Mobile Clicks
Accidental clicks cost mobile advertisers tons of money. The key to minimizing the damage is to insist on transparency before bidding on ads. Earlier this week, we reported on a study that found 22% of...
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ReadWriteWeb Technology DeathWatch: QR Codes
The ReadWriteWeb DeathWatch has tagged 13 companies against the ropes. But this week we’re trying something new, taking a close look at technologies on their way out. First up, the QR Code, a concept...
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Don't Freak Out About Facebook's Mobile-Ad Revenue
News outlets breathlessly reported last week that Twitter was projected to overtake Facebook in mobile-ad revenue for 2012. But they missed the bigger picture. Twitter is projected to generate $129.7...
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"Do Not Track" Irony: Apache Developer Blocks It To Save It
Do Not Track, a tool designed to afford users privacy as they browse through the Web, will be active by default when users install or first-run Internet Explorer 10 in Windows 8. But in an effort to...
View ArticleWhy Buying Facebook Likes Costs More Than Money
Buying follower views and likes on social networks is a bad idea. Everyone knows that. But how, exactly, does it harm a business? Let us count the nasty ways. Prices vary, but we’ve seen a rough...
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Small Business Owners Renew Pay-For-Play Allegations Against Yelp
Yelp, the leading website for online reviews of restaurants, hotels and other service-based businesses, has long denied ongoing allegations of pay-for-play. But small business owners continue to insist...
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Facebook: $7 To Promote My Status Update???
Combing through today’s headlines, I noticed something alarming: Syria and Turkey appear to be poised on the brink of war. Horrified by the prospect, I did what any privileged idiot American would do:...
View ArticlePredicting Facebook's Q3 Earnings: Reasons For Cautious Optimism
Facebook will release its second set of quarterly earnings as a public company on Tuesday, and early indications are they will be better than the results the social network announced in July. But even...
View ArticleFacebook's EdgeRank Changes: A U.K. Company Claims They're Killing Small...
A U.K. company that makes an app to help charities raise money says it may need some charity of its own, after nearly being run out of business because of changes to how Facebook lets it connect with...
View ArticleFacebook's New Pages Feed Corrals Brands -- And Gives Brand-Fatigued Users...
It might not be enough to keep Mark Cuban from jumping ship, but a new Facebook feature aims to put brands front and center -- sort of. The company just rolled out a special "Pages only" feed, where...
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App.net Members Can Now Invite Friends With A Free Trial
App.net announced Thursday that its paying users can invite friends to a trial period of the service in which the first month is free. The number of invitations is limited at first. Now people who...
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Oracle Has Problems Telling The Truth In Its Advertising
Oracle seems to have a problem with truth in advertising. Since April, the tech giant has had to pull three ads that claimed Oracle computers performed much better than IBM's. Each time, Oracle offered...
View ArticleWhy It Would Be A Good Idea For Facebook To Buy Microsoft's Atlas Ad Platform
According to dual reports from BusinessInsider and AllThingsD, Facebook is in talks to buy Atlas Solutions, Microsoft's ad platform. Atlas, part of Microsoft's $6.2 billion acquisition of aQuantive...
View ArticleHow Big Brands - With Help From Google & Yahoo - Finance Online Piracy
Are major brands funding online piracy? The answer is yes, even if they're not fully aware of what they're doing. That's the clear conclusion of a recent report out of USC's Annenberg Innovation Lab,...
View ArticleThe 5 Worst Commercials Of Super Bowl 2013 [Video]
Sure, creating a great commercial for the Super Bowl is tough. But it may be even tougher to come up with truly awful stinkers like these five losers. Super Bowl XLVII had its share of great...
View ArticleThe 5 Best Super Bowl 2013 Commercials [Video]
Creating commercials for the Super Bowl is always tough. The need to stand out, make a splash and be remembered naturally conflicts with the high-stakes nature of the event. This explains the yearly...
View ArticleFacebook Buys Microsoft's Atlas Ad Platform (Finally)
It may be mobile, mobile, mobile for Facebook lately, but the social giant is eager to gain a competitive edge on the web at large too. Confirming suspicions, Facebook has just announced that it will...
View ArticleApple's New iPhone Ads: Brilliant, Understated, Elegant & Boring
Is the pirate dead? When did Apple become the new IBM? How did the company that once sought to destroy our restrictive computer overlords wind up becoming so buttoned-down? How did Apple go from this:...
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