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Ello Was Briefly Over—For Almost An Hour
Ello went temporarily dark over the weekend due to a possible distributed denial of service (DDOS) attack by an unknown actor. Total downtime: 45 minutes. See also: What The Ell Is Ello? The Ad-Free...
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Pinterest May Start To Act Like Facebook, If You're Not Careful
Pinterest is unveiling some changes that will make it behave a lot more like Facebook, that is, if users choose to opt in. Beginning on October 19, Pinterest will use information gleaned from your...
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Facebook Ads Are About To Start Following You Everwhere
Facebook ads may soon start following you everywhere. On Tuesday, the company announced that the Facebook Audience Network, announced at F8 in April, is available to the world.This new ad network lets...
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Marissa Mayer's New Plan For Yahoo Looks A Lot Like Her Old Plan For Yahoo
Yahoo CEO Marissa Mayer has spent close to two and a half years at the helm without articulating any particularly clear strategy for revitalizing the hodgepodge of a Web company. Now, pressured by...
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The Scoop On Tumblr's All-Out Assault On Your Eyeballs
Tumblr is taking a page from Facebook and rolling out video advertising for marketers who want their ads to autoplay in Tumblr feeds.The announcement comes on the heels of an update to Tumblr's video...
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That GoldieBlox Ad Doesn't Challenge Beauty Stereotypes The Way You Think
GoldieBlox, the toymaker that markets its wares as a way to introduce girls to engineering, debuted a new ad and product that digs at the toy industry’s love of beautiful Barbie dolls and princesses....
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Twitter Lets Retailers Tweet You Deals—Just In Time For Black Friday
Consumers may trample over each other to get cheaper TVs and laptops this season, but Twitter's advertising partners may have found the best Black Friday deal of all—the ability to tweet you...
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Pinterest Promoted Pins: Advertising Officially Arrives Among The Mason Jars
You'll soon see increased ads on Pinterest—if you squint. After nearly a full year of testing, Pinterest is launching Promoted Pins. The image-sharing site's highly stylized brand of targeted...
View ArticlePinterest, Apple Partner To Make Apps Easier To Find
Pinterest announced Thursday that it's developed a new feature that lets users pin and install apps from Apple's App Store within Pinterest. App pins are a new kind of unit of content within Pinterest,...
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Google Gives Game Developers More Tools To Play With
That vaguely creeped out feeling you get from Googling something for the first time and then seeing ads for it when you log on to Facebook two minutes later? It's soon going to follow you to your...
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Facebook Buys Microsoft's Atlas Ad Platform (Finally)
It may be mobile, mobile, mobile for Facebook lately, but the social giant is eager to gain a competitive edge on the web at large too. Confirming suspicions, Facebook has just announced that it will...
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Apple's New iPhone Ads: Brilliant, Understated, Elegant & Boring
Is the pirate dead? When did Apple become the new IBM? How did the company that once sought to destroy our restrictive computer overlords wind up becoming so buttoned-down?How did Apple go from this:To...
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Many Free Android Apps Are Starting To Look A Lot Like Malware
The money-go-round between app developers and ad networks is starting to blur the line between many free Android apps and malware. While these legitimate apps aren't stealing passwords, they're still...
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Would You Talk To An Ad On Your Smartphone?
Just looking at ads is bad enough, so who would want to talk to them? While many people would likely answer "no one," voice-recognition software maker Nuance says the opposite is true.What Is A Voice...
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Planned Facebook Ads Go Big But Less Social — And Users Will Hate Them
Facebook is reportedly working on full-screen autoplay video ads it will supposedly roll out no later than this summer. Facebook is expected to charge nearly $1 million for these new ads, which are...
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Let's Talk About Why Yahoo Really Bought Tumblr: Native Advertising
If we needed an event to wake people up to the power of native advertising, it's surely Yahoo's $1.1-billion purchase of Tumblr.We'll be talking about this a lot at AdNatively, a one-day conference I'm...
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The New Mad Men Of Advertising Are... Everywhere
Crowdsourced advertising platforms - some with Silicon Valley backing - are sprouting up to liberate untapped talent from around the world and remake television (and video) advertising. Companies such...
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Instagram Videos Could Spell A Billion Dollars Worth Of Magic For Facebook
Facebook is widelyexpected to announce Thursday a video feature for Instagram, the photo-sharing service it bought for $1 billion last year.Some are speculating that this is a competitive response to...
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Mobile Ad Weakness Deflates Google Shares
Microsoft isn't the only one getting smacked around by Wall Street today—Google is getting the stink eye too after reporting their 2Q earnings and missing analysts' marks, despite a 19% rise in revenue...
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Twitter Users Get Hacked—By Twitter!
Twitter wanted everyone to know about wider availability of a new feature called TV ad targeting, which lets advertisers synchronize promoted-tweet campaigns with their TV spots. So it published a blog...
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Facebook Dispels Any Remaining Confusion: You Are Its Product
In a proposed update to its data use policy, Facebook outlined new features that it says will make sharing information easier, but which also clear up any misconceptions you might have had about what...
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Pinterest Is Testing A New Look That Highlights Big Brands
With its visual emphasis and ease of sharing, Pinterest has been a favorite of big brands since its beginning. Now, Pinterest is returning the love.Some pins that originate from brand accounts are...
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Pinterest Rolls Out 'Promoted Pins' Ads—But No Advertisers
Nearly a month after Pinterest announced it would begin rolling out “tasteful” promoted pins, the feature is finally visible to users starting Wednesday. As promised, the new pins are subtle enough to...
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Google Is Going To Start Using Your Image To Advertise Products
Susan Wojcicki, senior vice president of Ads and Commerce for Google.Facebook isn't the only company that's tweaking its privacy policies this week. Google has just announced new Terms of Service that...
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Google May Have Learned A Lesson From One Of Facebook's Biggest Blunders
Today Google announced Shared Endorsements, a feature that will display your name and image next to advertisements. It's an ad play that sounds suspiciously like Facebook's Sponsored Stories, which...
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Now You Can Get Twitter Direct Messages From Any Follower—If You Dare
Twitter appears to be making the DM, or direct message, a little less exclusive, a bit easier to use—and a potential avenue for advertising spam. A new option on the Twitter settings page lets some...
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Google Will Now Sell ... Facebook Ads
Google is about to start selling ads on Facebook. More to the point, its ad clients will be soon able to buy ads on Facebook. Google's ad buying software, DoubleClick Bid Manager,announced a...
View ArticleGmail To Marketers: Drop Dead
Google's latest Gmail tweak makes viewing photos in Gmail easier for you—and the process of tracking you via emailed images much more difficult for marketers and advertisers.Google on Thursday updated...
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Digital Ads: How Facebook, Google, And Twitter Target Us
Guest author Kelly Cooper currently serves as marketing manager at ShopIgniter.The promise of digital media in online advertising is the ability to reach the right people with the right message at the...
View ArticleYahoo Is Testing Ads Which Sell You On Apps
Yahoo has a strategy for making money on smartphones: The company is reportedly rolling out ads which prompt users to download other apps across its mobile properties. Mobile app-install ads are an...
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A Glut Of Facebook Updates Results In Fewer People Seeing Posts From Pages
Fewer people are seeing Facebook posts from brands, businesses and celebrities, the social network has acknowledged. Facebook has long used a set of computerized rules—referred to in shorthand as an...
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With Gnip, Twitter Is Ready To Sell Your Tweets
Gnip was once a neutral provider of social data, but now that neutrality is gone, and it's in the hands of Twitter.Twitter on Tuesday announced the acquisition of social data analytics startup Gnip,...
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Google Promises To Stop Trawling Student Gmail For Ads
Google announced Wednesday that it will no longer sift through the Gmail messages of students, business users and government bureaucrats for targeted advertising purposes—at least for those using its...
View ArticleSpammy Ads That Hijack Your Smartphone Are Now A Virtual Plague
In the past two weeks I have been forced into Apple's App Store not once, not twice—but five times from a handful of different websites.At first I thought it was a human error—like, maybe my large...
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YouTube + Twitch Might Be Great, If Google Doesn't Screw It Up
YouTube is acquiring live video-game streaming service Twitch for $1 billion, entertainment magazine Variety reports, which would make it the largest acquisition for YouTube to date. Such a...
View ArticleGoogle: Your Nest Will Not Turn Into A Billboard
Practically everything is a billboard to Google, but there’s one thing that shouldn't be: Your Nest.See also: Google Has New Targeted Ads That Encourage You To Dive Into AppsA December letter to the...
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How Pinterest Is Slowly Learning How To Make Money
Pinterest has never been in a hurry to convert investor dollars into financial gains—and given that it's raised close to three-quarters of a billion dollars over the past five years, it hasn't needed...
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Pinterest Wants You To Be Your Own Advertiser
Pinterest’s Promoted Pins are great for big brands, but what about medium to small ones? Now there’s an offering scaled just to them—a new do-it-yourself Promoted Pins tool.Pinterest for Business was...
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YouTube May Be Winning The World And Losing Its Soul
Just as YouTube isn’t just about Gangnam Style and viral videos of animals eating burritos, the online-video conclave VidCon, which kicks off a little little later today in Anaheim, Calif., isn't just...
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YouTube Is Chasing Hollywood—But It Should Worry About Its Homegrown Stars
In her keynote address at VidCon, YouTube's unofficial, annual convention, Susan Wojcicki, the Google executive who took over the video site this year, looked over a packed audience at the Anaheim...
View ArticleZillow Kills Competition With $3.5 Billion Trulia Deal
It takes more than “Zestimates” and other zippy technology to make money in real-estate listings, as evidenced by the $3.5 billion in stock that Zillow agreed to drop in order to snap up its chief...
View ArticleFlipboard's Mike McCue On The Future Of Digital Media, Video Ads
With over 100 million active accounts and 10 million user-created digital magazines, Flipboard has changed the way people read and share news around the Web. The application lets users aggregate social...
View ArticleJust How Creepy Can Targeted Ads Get? New Tool Promises To Tell You
Ever find yourself scrolling through a website and seeing an advertisement that’s a little too well-targeted? You know, as if the advertiser knew you recently twisted your ankle and need to buy some...
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Facebook Still Thinks It Can Make Apps Work More Like The Web
It’s still impossible to use mobile applications the same way people use Web browsers. Apps each live in their own silos, and unless they’re produced by the same company—like Foursquare and...
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Instagram Launches Advertising Analytics
Instagram is making it possible for businesses to find out just how well their advertising performs.On Thursday, the company rolled out a suite of business tools to manage ad campaigns. Account...
View ArticleYour Twitter Gender Is Probably Male, Even If You're Female
Twitter, unlike Facebook, never asks users to share their gender. Yet its recently-public Analytics tool can tell you, among other demographics, the male-female ratio of your followers. That's because...
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Facebook Says It Will Actually Listen To Your Ad Feedback Now
Maybe you told Facebook why you hid an ad in the past, but the social network didn't really use that information to change the ads it showed you. That's changed. On Thursday, Facebook announced two new...
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Stop Press! Ello Is Not Made Of Gumdrops And Kittens
Hyperbolic headlines heralding a mass exodus from Facebook to Ello gave way to tears and rending of cloth on Thursday when it became clear the shiny new social network does not, in fact, fart unicorns...
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Facebook Wants To Be Creepier Than Google With Your Data
In an ever-escalating battle to own the Internet, Facebook is going after Google's digital advertising empire, using your personal information as ammunition.Atlas, the ad-serving platform Facebook...
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You’re Managing Your Customer Journeys All Wrong
Guest author Pini Yakuel is the founder and CEO of Optimove, a provider of automated retention marketing services for customer-centric businesses. Marketers have a veritable arsenal of tools to help...
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