Just How Creepy Can Targeted Ads Get? New Tool Promises To Tell You
Ever find yourself scrolling through a website and seeing an advertisement that’s a little too well-targeted? You know, as if the advertiser knew you recently twisted your ankle and need to buy some...
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Facebook Still Thinks It Can Make Apps Work More Like The Web
It’s still impossible to use mobile applications the same way people use Web browsers. Apps each live in their own silos, and unless they’re produced by the same company—like Foursquare and...
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Instagram Launches Advertising Analytics
Instagram is making it possible for businesses to find out just how well their advertising performs.On Thursday, the company rolled out a suite of business tools to manage ad campaigns. Account...
View ArticleYour Twitter Gender Is Probably Male, Even If You're Female
Twitter, unlike Facebook, never asks users to share their gender. Yet its recently-public Analytics tool can tell you, among other demographics, the male-female ratio of your followers. That's because...
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Facebook Says It Will Actually Listen To Your Ad Feedback Now
Maybe you told Facebook why you hid an ad in the past, but the social network didn't really use that information to change the ads it showed you. That's changed. On Thursday, Facebook announced two new...
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Stop Press! Ello Is Not Made Of Gumdrops And Kittens
Hyperbolic headlines heralding a mass exodus from Facebook to Ello gave way to tears and rending of cloth on Thursday when it became clear the shiny new social network does not, in fact, fart unicorns...
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Facebook Wants To Be Creepier Than Google With Your Data
In an ever-escalating battle to own the Internet, Facebook is going after Google's digital advertising empire, using your personal information as ammunition.Atlas, the ad-serving platform Facebook...
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You’re Managing Your Customer Journeys All Wrong
Guest author Pini Yakuel is the founder and CEO of Optimove, a provider of automated retention marketing services for customer-centric businesses. Marketers have a veritable arsenal of tools to help...
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